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Specialist Materials for Industry and Science

MIDEL delivers sustainability solutions to Middle East energy sector

MIDEL delivers sustainability solutions to Middle East energy sector


Dubai, 14 October 2016 - At GCC Power 2016, the MIDEL team will be celebrating 18 years of flawless service across the Middle East. MIDEL applications in the region include the famous SOUQ goldfield installation, in addition to the Dubai Tram fleet and in the Qatar Pearl. The MIDEL brand also brings with it four decades of ester experience - twice as long as any ester fluid manufacturer - and is used in hundreds of thousands of transformer installations in over 64 countries.

Managed by GCC CIGRE, the GCC – CIGRE International Conference and Exhibition will be held in the Sheraton Hotel – Doha, in the State of Qatar from 8th to 10th November 2016. This event gives participants the opportunity to learn about the latest developments in the electricity and energy industry.

Currently throughout the Middle East there is a mandate to increase energy production using green or renewable sources; for example DEWA has a  plan to diversify its energy mix so that clean or renewable resources energy will generate 7% by 2020 of Dubai’s total output power. MIDEL is contributing significantly to that aim and is actively supplying its natural ester transformer fluid to customers in the region.

Sherif Soltan, who manages the brand’s operations in the region from the MIDEL office in Dubai, commented “At heart we are an engineering company, which means that we create value as well as a world-leading natural ester transformer fluid; MIDEL natural ester fluids deliver fire safety, with a 100% fire safety record, and increase the life of existing and new transformers, in addition to cutting project costs. Finally, we work hand in hand with our customers, helping to educate the marketplace in terms of natural ester fluid benefits”. 

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